Category Archives: Technology

Technology Virtual Reality

Limitless Ltd Introduces The First Virtual Reality Character Technology to Forge Emotional Connections

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Limitless Ltd, a new VR startup created by Pixar and Bungie alum Tom Sanocki, supplies VR content producers with the technologies to achieve the creation of real-life VR characters better, easier, faster and cheaper. The company’s patent-pending Limitless Creative VR Environment solves the complex problem of building and integrating characters into VR content that reflect real-life by responding to voice recognition, gestures, gaze and other rich cause/effect input. The technology is being targeted to film and game developers initially, as well as other vertical markets including education, advertising and travel.

Sanocki is uniquely qualified to run a team of ex-Pixar/ex-Bungie pioneers who are creating a higher standard for VR character technology. During his 11 years at Pixar, Tom filed 4 patents, led character teams, and was the lead character creator of characters such as Kevin the Bird in “Up”, and the award-winning Mater in “Cars”. He most recently spent 4 years at Bungie building real-time characters into the popular game “Destiny”.

“Engaging with characters changes the emotional aspect of a story and increases viewer immersion- whether it’s a film, a game, a promotional video or an advertisement,” said Tom Sanocki, founder of Limitless Ltd. “We have assembled a team from high-end film and game companies who are dedicated to creating characters that are just as much a part of our world as we are a part of theirs.”

Limitless’ first customer is Motional, LLC. Motional founder Mark Walsh spent 18 years at Pixar, supervising character animation on “Finding Nemo” and “Ratatouille”, and crafting Dory in “Finding Nemo”, plus writing and directing the Pixar short film “Partysaurus Rex”. Together, Motional and Limitless created an interactive animated short film in VR called “Gary the Gull,” which will debut at the 2016 Game Developers Conference in San Francisco next week, March 14-18, 2016.

“With Limitless, my team can focus on telling a great story, while Limitless handles the complicated technical process of creating and integrating VR characters that draw the viewer in and create an emotional connection that has not yet been achieved in VR until now. Tom and his team at Limitless are blazing trails and setting a high standard for character VR quality, just as VR content is starting to become more popular.”

Sanocki added, “It’s our hope that by the time VR hits the mainstream, much of the content available will feature believable characters created with the Limitless Creative VR Environment.”

The Limitless Creative VR Environment Includes:

  •     Limitless Real- Life Code for VR Characters:

o    The Limitless real-life code provides VR developers and storytellers a real-life emotion engine that creates an emotional connection through interactivity. It does this by mastering the technology that allows VR characters to respond to voice, gestures, gaze and other cause/effect rich input.

  •     Limitless VR Character Integration:

o    Integration normally takes programmers days, if not months, to integrate VR characters into VR Worlds. Limitless Character Integration solves this integration problem, among others, by:

  •     Integrating VR into characters;
  •     Providing the integration code to integrate VR characters into VR worlds and stories;
  •     Integrating VR character technologies, such as AI, shading, rendering, motion capture, etc., into VR characters.

The patent-pending Limitless Creative VR Environment is available now for early alpha testing with select partners. For more information, contact

See Limitless and “Gary the Gull” at the GDC VR Lounge, located in the 3rd floor lobby of Moscone West, March 14-18, 2016. Private demos are also available. To schedule an appointment contact karen.blondell(at)gmail(dot)com or Susan(at)SusanLustyComm(dot)com.

About Limitless Ltd
Founded in Spring 2015 and headquartered in Seattle, WA, Limitless Ltd is the creator of the patent-pending Limitless Creative VR Environment, speeding the way for film and game makers to realize the true promise of real-life characters in VR. Information about the Limitless Creative VR Environment can be found at

About Motional
Based in Los Angeles, Motional is a production studio run by creatives with over 25 years experience producing some of the most successful animated films and games of all time. Motional provides creative consulting on all types of media and believe interactive characters are the future of virtual and augmented reality entertainment. For more information visit

Apps & Gaming Technology

CeeLo Green Releases Long Awaited iOS and Android Mobile Game as a Tribute to Atlanta and Gateway to New Video Content

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For two years, prior to news of industry-shifting mobile games from celebrities like Kim Kardashian, Tom Hanks, and Katy Perry, CeeLo Green, the unmistakable entertainer, producer, fashion-icon, and entrepreneur has been hard at work on CEELO’S JOYRIDE, available today as a free download from the Apple App Store and Google Play. Designed to put players in control of CeeLo’s favorite “shiny, shiny” cars, the game begins in the artist’s hometown of Atlanta, Georgia. Players are challenged to navigate CeeLo through 10 progressively difficult levels, representing a day in his life on the way to a hometown performance. Complete all 10 levels, and players will unlock a new, surprise music video from CeeLo, never before seen outside the game.

“I know for a fact that sometimes your dreams are only a joyride away, and this has been a guidepost for us throughout the creative process on CeeLo’s Joyride,” said CeeLo Green. “If my fans enjoy playing the game as much as I do, folks are going to be having a real good time—until they crash!”

To formally announce the release today in the game’s setting of Atlanta, CeeLo, in partnership with his GreenHouse Foundation, is surprising a group of deserving, underserved teens with an actual #JOYRIDE through the city, en route to a private concert. Collectively with his business partners in the mobile game, Green has chosen to allocate a portion of the game’s profits to the Foundation.

CEELO’s JOYRIDE features background music from the artist’s fifth studio album, Heart Blanche, and is reminiscent of classic driving games like Hill Climb while blending elements of level-based games like Mario Brothers. Players are asked to use gas and brake pedals to navigate increasingly treacherous terrain, beating time races, and completing challenges to get CeeLo to a performance on time. Collecting diamonds along the way allows players to upgrade to over-the-top vehicles waiting for them in CeeLo’s garage. Inside his virtual recording studio, players unlock badges and earn in-game achievements as they work toward viewing the game’s surprise music video. Set in his hometown, the game paints a picture of CeeLo’s Atlanta, featuring locations and challenges that are meaningful and real for the artist, all set to custom sound effects and voiceovers recorded specifically for the game.

“A common trend in the emerging celebrity mobile games space is a continuation of the illusions of being a celebrity,” said HyperPower Game Group Co-Founder and CEO, Clark Nesselrodt “We wanted CeeLo’s Joyride to give players a real sense of what a day might be like with this incredibly unique artist as he gets ready to perform for his hometown fans and family.”

CEELO’s JOYRIDE is produced by HyperPower Game Group, the licensed mobile game production startup founded with support from Green’s management company, Primary Wave. The group has previously produced titles on behalf of iconic rocker Melissa Etheridge, world-renowned acrobat Nik Wallenda and Discovery Channel’s Deadliest Catch. The game was developed and funded in partnership with Nestrix Studios, which develops mobile apps and games that balance great coding and user experiences with visual art and storytelling. Storylines for the game were developed and written for CeeLo by creative director, John Colombo.

“The greatest challenge was to create engaging and fun levels, cars and characters for CeeLo’s fans while also prioritizing the fun and fast mobile game engine that allows for fluent storytelling and engagement in the game,” describes Nestrix Studio’s Co-Founder and Chief Technology Officer, René Mouynes.

The free-to-play mobile game is available now for iOS from the App Store and for Android from Google Play, and offers in-app-purchases. More information on the game including future updates and new cities can be found at For information on CeeLo Green, please visit To celebrate the game’s release, CeeLo has also created a playlist of his favorite driving tunes, available on SPOTIFY by visiting:
Join the conversation online with #JOYRIDE and provide easy linking to the game’s via

Get Social with CeeLo Green
Buy “Heart Blanche” on iTunes:
Stream “Heart Blanche”:
SnapChat: TheCeeLoGreen

# # #

Singer/songwriter, producer, performer, TV personality, fashion icon, entrepreneur, and so much more, CeeLo Green is among the most creative and unique artists of this or any era. The ATL-native broke onto the music scene as a member of the southern rap group Goodie Mob and later paired up with Danger Mouse to form Gnarls Barkley. Together, they released the 2006 global hit “Crazy”, which reached #1 in various singles charts worldwide. In 2010, CeeLo focused on his solo career to released “The Lady Killer” and earned two Grammy Awards for his hit singles, “Fool For You (Feat. Melanie Fiona)” and the epochal, 5x RIAA platinum certified worldwide sensation, “F**k You.” This mainstream success landed him a coaching position on NBC’s hit show The Voice, where he helped identify and develop new musical talent. In-between seasons, CeeLo also completed a Vegas residency, released a Grammy-nominated Christmas album, and expanded his brand into the acting world starring in films such as Begin Again.

HyperPower Game Group is a licensed mobile game production company that specializes in bridging the gap between successful mobile games and celebrity and brand licensors. With presences in New York City and Los Angeles, services include game creation, project management, artist relations, marketing, legal services and financing. Past titles include collaborations with licensors like Discovery Channel, Nik Wallenda and Melissa Etheridge.

Nestrix Studios is a mobile development group focused on creating mobile experiences that go beyond the traditional to balance visual art, storytelling, user experience and great coding. In operation for more than five years Nestrix boasts more than 25 app/game projects with more than 45 team members, including developers, artists, testers and project managers. With primary offices located in Nicaragua, Nestrix Studios maintains a strong US client base and is quickly becoming a global leader in mobile technology development.

Casino Technology

PlayScreen’s ‘Casino Cash’ App Launches with CashBet for Real-Money Gaming in the UK

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CashBet launches new UK app and releases 1.10 of its mobile-first iGaming platform with updates for campaign management, email marketing, and Apple Push notifications

OAKLAND, Calif. – March 3, 2016 – CashBet (, the leading mobile-first iGaming platform, and PlayScreen, LLC today announce the official launch of PlayScreen’s hit real-money iOS casino games application, Casino Cash, on the CashBet platform. Starting today, players in the UK App Store can now installCasino Cash on their Apple device, and engage in real-money gaming via CashBet.Casino Cash features 17 casino games, including slots, bingo, roulette, and scratch cards. Visitors can access Casino Cash in the UK App Store here:

John Byrne, CEO of PlayScreen, said: “Casino Cash has already been a success with fans – having achieved #1 Casino app ranking status in the UK App Store. As such, we needed a more streamlined platform for managing real-money gaming operations as well as optimizing our marketing spend and traffic. We believe CashBet is the right solution to help us scale and grow, and we’re excited to see how the platform performs as we grow our iGaming business.”

In addition to launching Casino Cash, CashBet also today released version 1.10 of its mobile-first iGaming platform, which includes a host of new features and updates around campaign management, email marketing, and Apple Push notifications. With this, CashBet also announces the completion its full-featured Blackjack RGS server with a wide variety of game variants for developers to leverage across blackjack apps.

Dr. Mike Reaves, CEO and co-founder of CashBet, said: “PlayScreen is a key partner for us at CashBet, and we’re thrilled to see the Casino Cash app go live on our platform today. We are continually expanding our platform to offer best-in-class marketing and operational support for companies like PlayScreen, to help them achieve market growth. Our new Blackjack RGS server and the latest release of our mobile-first iGaming platform will further help us reach that goal.”

CashBet’s mobile-first iGaming platform handles all the heavy lifting from multi-jurisdictional compliance to world-class network and physical security. Robust, secure, compliant, and feature-rich, CashBet helps its partners protect their players and boost the value of their brands in highly-regulated online gambling markets.

To learn more about CashBet, please visit

About CashBet
Founded in 2012, and based in California, CashBet is a leading mobile-first real-money gaming (RMG) platform provider and turnkey operator. CashBet operates on behalf of multiple brands in Europe and licenses its proprietary mobile-first platform to operators worldwide. Some of the most unique, diverse and compelling games are “Powered By CashBet”. By incorporating CashBet’s software, game developers can legally launch online gambling games without needing to be licensed. Through its feature-rich platform, CashBet delivers player segmentation, bonusing, campaign management, and other patent-pending features to enable a profitable real-money gaming operation from day one. CashBet leaders are veterans of the regulated, online gambling industry with many years of successful operation. CashBet is licensed by the Alderney Gambling Control Commission and the UK Gambling Commission. For more information, please visit

About PlayScreen, LLC
PlayScreen, LLC has been committed to the best in mobile, casual, and social games. Our goal has always been to look forward and strive to stay ahead of the curve with one focus in mind: you, the players. We are long time gamers who care about the gaming experience. With innovation defining the space that we are in, we remain driven towards our objectives of producing simple games that gamers of all levels can enjoy at their leisure. While we may not intend for it to be the case, be forewarned, our games are addictive. Our corporate office is in Baltimore, MD with programming and design in Florence, OR and Marketing in San Diego, CA. Together we strive to put out the best games possible. Please contact us with any suggestions or questions you may have with any one of our titles, or just let us know about your experience with the game!

Business Technology Virtual Reality

Microsoft to ship developer HoloLens for $3,000 in March

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Microsoft says it will start shipping a developer version of its augmented reality device, HoloLens, for $3,000 on March 30.

That’s around the same time Facebook’s Oculus will begin shipping the consumer version of its Rift virtual-reality headset for $600. HoloLens differs from the Oculus Rift in that it makes the viewer see three-dimensional objects in the real world, rather than blocking out the real and replacing it with a 360-degree fictional universe.

The HoloLens operates on Windows 10 and unlike the Rift, requires no tethering to a separate computer.

It’ll use a custom-built chip designed on an Intel platform. It’ll let users record high-definition video that recreates a mix of holographs overlaid on the real world that can be shared with people without the device.